25 Topics to Blog About for B2B Companies

Brian Reuhl — Fri, 02 Jul 2010 20:29:03 +0000

by Pavel Solyak

Starting up a Blog for your B2B company has proven to be of great benefit for a variety of reasons. Think about all the internal links and search engine optimization gains, a new communication channel for company’s news and services, a chance to prove thought-leadership and authority in the industry, not to mention a creative space for brand awareness. Most importantly, corporate blogs bring traffic to your site and in combination with other social media tools can become a great lead generation instrument.

There are many different ways to set up a blog and a number of blogging platforms to choose from. WordPress is the most popular, however some companies prefer Typepad, Blogger or even develop custom platform that fits their needs. Mashable has a great list of 40+ free blog hosts to get you started blogging, but before you do – think of a topic that would be interesting for you and for your readers.

Any B2B blogger will tell you that the hardest part is coming up with topics to write about. Sure they know their company and their product, but when operating certain industries and niche markets it’s difficult to think of topics that will excite and interest readers about the company. Here is a list of 25 topic suggestions to help you get going with your B2B Blog

25 Topics to Blog About for B2B Companies
1	Use your existing case studies or create a new one
2	Profile staff member or industry professional
3	Explain your corporate culture and mission
4	Make a how-to post on a topic related to your company. Don’t be afraid to share.
5	Post an FAQ or discuss a common customer support question
6	Use your press releases (but please, don’t copy-paste, refurbish them!)
7	Announce hosted events, trade shows, conferences, webinars or sponsoring events
8	Talk about award, recognitions or good reviews achieved by your company
9	Blog about your company’s history, how is started, the founders and their background
10	Make a list of free resources in your industry
11	Any holidays coming up? Put your industry spin on them.
12	Highlight a product or service. Don’t sell; educate.
13	Share your presentations with others.
14	Make a statement about future trends. Any predictions for the future in your industry?
15	Add a personal touch – showcase your employees. What do they do, what is their day like?
16	Talk about problems in your industry and provide your solution. It’s okay to rant and rave.
17	Provide tips for better productivity, processes, etc.
18	Share your company’s stats (website traffic, sales, budgets, etc.) in a case study form
19	Ask your readers a question. Get their input on decisions.
20	Showcase industry best practices, let them know you’re on board
21	Critique competitor’s case study or white paper. Voice your opinion, be fair.
22	Make a list of tools you use on daily basis
23	Share what you’ve learned over the past month, or year
24	Provide a guide for best resources, people, twitter followers, etc. in your industry
25	Discuss recent or past industry related news and your take on them

The more you blog, the easier it will be coming up with interesting topics. Remember to blog regularly so readers keep coming back for more. Have fun with it: use humor, photos and videos to spice things up and break away from boring corporate copy. Provide content that adds value to your company, don’t be afraid to put your best stuff out there – don’t share your trade secrets, but do give away some free information. Don’t assume you will reap the benefits overnight – it will take some time. And if you are lost – don’t worry, there are always content experts like Fusion B2B out there willing to help. Twitter us at @fusionb2b. Happy blogging!

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25 Topics to Blog About for B2B Companies