FUSIONb2b Blog

As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share.
SEO relates to website [...]

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alt tags, B2B, business-to-business, Marketing, meta tags, search engine optimization, search marketing, SEO, Social Media, traffic, URL, web

by Pavel Solyak
A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the emerging communications channel. Ten years ago search engine optimizers have developed link farms to take advantage of search engine’s dependence upon [...]

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B2B, Link Farms, Marketing, SMM, Social Media, Spam, Twitter

by Pavel Solyak

Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an overall [...]

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B2B, Facebook, SEO, Social Media, Tips, Twitter

No question Social Media or Social Marketing is the marketing topic du jour.
And while the benefits of Social to B2B marketers are becoming more obvious,
traditional marketing still delivers measurable sales. For many marketers,
the website is the foundation of marketing activity. Integrated with social
media, websites become even more potent a marketing weapon.
Certainly every B2B market has [...]

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B2B, Marketing, Sales Results, Social Media, Traditional Media