This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding [...]
Tag Archive > Social Media
Blogging for B2B Marketing – Part 1
For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]
LinkedIn/Facebook/Twitter Best Practices for B2B Webcast
A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Business-to-Business Markets is now open for registration on the FUSION b2b website. The free webcast is scheduled for Tuesday, April 19, 2011 at 12 pm CST. FUSION b2b Social Media Manager Brian Reuhl and Chief Marketing Officer Neil Brown share tips and tricks, new business-friendly features and real [...]
Facebook Basics for B2B
Everyone is talking about ways Facebook can help benefit your business, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely [...]
The Newest Rules of PR: Distribution Options
(PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR [...]
Search Engine Optimization: Top Priority Marketing for B2B Marketers
Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or optimize [...]
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
Beware: Twitter Spam Farms
by Pavel Solyak A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the emerging communications channel. Ten years ago search engine optimizers have developed link farms to take advantage of search engine’s dependence [...]
Getting Started on B2B Social Media: 16 Steps to Success
by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an [...]
Traditional Marketing Reigns Supreme for Sales Results
No question Social Media or Social Marketing is the marketing topic du jour. And while the benefits of Social to B2B marketers are becoming more obvious, traditional marketing still delivers measurable sales. For many marketers, the website is the foundation of marketing activity. Integrated with social media, websites become even more potent a marketing weapon. [...]
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