Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence 6. [...]
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Demos Drive Sales
FUSION created a POP demo for Tru Vue retailer Michaels Crafts. >More
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Easy Ways to Build Your Email List
Procuring email lists is both expensive and often inaccurate. The "home grown" list if often the most accurate and effective. Existing customers are your best future customers, so be sure to grab contacts from order forms, quote requests and warranty registrations.... > Click here for more
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