Tweet Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, [...]
Tag Archive > measurement
6 Database Marketing Strategies
Tweet Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence [...]
