Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates [...]
Tag Archive > Marketing
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence 6. [...]
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
Beware: Twitter Spam Farms
by Pavel Solyak A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the emerging communications channel. Ten years ago search engine optimizers have developed link farms to take advantage of search engine’s dependence [...]
New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]
Marketing Planning Checklist
Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that [...]
Traditional Marketing Reigns Supreme for Sales Results
No question Social Media or Social Marketing is the marketing topic du jour. And while the benefits of Social to B2B marketers are becoming more obvious, traditional marketing still delivers measurable sales. For many marketers, the website is the foundation of marketing activity. Integrated with social media, websites become even more potent a marketing weapon. [...]
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