Naperville, IL—July 21, 2010 Marketing agency FUSION b2b is pleased to announce PINpoint™ Internet Analysis and Rating Service based on over 50 variables, and includes a complete report with detailed analysis and recommendations, The proprietary FUSION PINpoint system is unique in it’s analysis of both website and social media for a comprehensive evaluation of Internet [...]
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Vertical Market Development Strategies for B2B Marketers
Recently, FUSION b2b has witnessed an upsurge in clients’ interests, either for entering new markets or entering multiple markets with a targeted approach for each. As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD™. What is [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence 6. [...]
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]
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