Customer Penetration | FUSIONb2b Blog

Tag Archive > customer penetration

6 Database Marketing Strategies

29 April 2010 By Fusion B2B 0 In B2B, Marketing, Strategy/Planning, Traditional Media

Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including:
1. Segmentation
2. New Customer Acquisition
3. Customer Penetration
4. Customer Retention
5. Marketing Intelligence
6. Measuring Results
Step 1 – Segmentation
Segmenting [...]

B2B, customer acquisition, customer penetration, DBM, fusionb2b, intelligence, Marketing, measurement, results, retention, segmentation