Tag Archive > creative

Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One

13 July 2010 By Fusion B2B 0 In Advertising, B2B, Traditional Media

by Eric Gagnon
Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size.
But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus [...]

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