A webcast entitled Branding Boot Camp is scheduled for Tuesday, July 26, 2011 at 1:00 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, and sub-branding. Carla Johnson, Principal at Type A Communications, will share examples of brand messaging. [...]
Tag Archive > Branding
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
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