Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that [...]
Tag Archive > B2B
Getting Started on B2B Social Media: 16 Steps to Success
by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an [...]
Traditional Marketing Reigns Supreme for Sales Results
No question Social Media or Social Marketing is the marketing topic du jour. And while the benefits of Social to B2B marketers are becoming more obvious, traditional marketing still delivers measurable sales. For many marketers, the website is the foundation of marketing activity. Integrated with social media, websites become even more potent a marketing weapon. [...]
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