Tweet A webcast entitled SEO and PPC Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, January 19, 2012 at 1 pm CST. Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are [...]
Category > Webcast
Free Webcast: Marketing Planning Best Practices for BtoB
Tweet A webcast entitled Marketing Planning Best Practices for BtoB is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, November 10, 2011 at 1 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will discuss three (3) different types of marketing plans (strategic, tactical and functional), [...]
Free Webcast: New Product Development and Launch
Tweet A webcast entitled New Product Development and Launch Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, September 22, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and launch systems [...]
Free Webcast: Branding Boot Camp
Tweet A webcast entitled Branding Boot Camp is scheduled for Tuesday, July 26, 2011 at 1:00 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, and sub-branding. Carla Johnson, Principal at Type A Communications, will share examples of brand [...]
Killer B2B Content Webcast Summary
Tweet The recent FUSION b2b webcast “Killer B2B Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in [...]
Killer B2B Content Webcast June 21
Tweet A webcast entitled Killer B2B Content is now open for registration. The free webcast is scheduled for Tuesday, June 21, 2011 at 1:00 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former Editorial Director of Reed Construction Group, along with Neil Brown, Chief Marketing Officer [...]
FREE Webcast: Marketing Obsolescence and the New Marketing Revolution
Tweet Marketing Obsolescence and the New Marketing Revolution Register for the Revolution A webcast entitled “Is Business-to-Business Marketing Obsolete? How to Thrive in the New Marketing Revolution” is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, May 19, 2011 at 12 pm CST. FUSION Chief Marketing Officer [...]
