(PUBLICITY: PART 2 of 2)
Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR [...]
Category > Traditional Media
The Newest Rules of PR: Distribution Options
PR Has Changed. Have You Changed Your PR?
(PUBLICITY: PART 1 of 2)
The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR [...]
Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One
by Eric Gagnon
Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size.
But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including:
1. Segmentation
2. New Customer Acquisition
3. Customer Penetration
4. Customer Retention
5. Marketing Intelligence
6. Measuring Results
Step 1 – Segmentation
Segmenting [...]
Traditional Marketing Reigns Supreme for Sales Results
No question Social Media or Social Marketing is the marketing topic du jour.
And while the benefits of Social to B2B marketers are becoming more obvious,
traditional marketing still delivers measurable sales. For many marketers,
the website is the foundation of marketing activity. Integrated with social
media, websites become even more potent a marketing weapon.
Certainly every B2B market has [...]
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