(And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered companies [...]
Category > Strategy/Planning
QR Codes for Business-to-Business Marketing
QR Codes are everywhere! The hype is backed up by statistics like 14 million American’s scanned QR Codes in June, 2011 alone! (source: comScore) Clearly most of what we encounter is consumer advertising and retail applications. So what about business-to-business marketing? Are QR Codes an effective marketing vehicle? The answer is yes! And this blog [...]
Free Webcast: New Product Development and Launch
A webcast entitled New Product Development and Launch Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, September 22, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and launch systems and [...]
Tapping Industry Issues and Trends for Effective Content-Based Marketing Programs
by Eric Gagnon, originally posted by The Business Marketing Institute Previously, we’ve described the concept of “show what you know,” the core principle of developing content-based marketing programs to address the issues, trends, and motivations of prospects in your industry. This week, we’ll address the issue of how to get ideas for effective content for use [...]
Email Marketing Best Practices (Part 2 of 2)
This blog, Part 2 in the a series will share testing tips, measuring email campaigns and a Glossary of Terms. Part 1 covered email marketing basics, and email tips and tricks. Email Testing One of the advantages of email is the ease of testing and optimizing campaigns. Before sending an email out to your full [...]
Email Marketing Best Practices (Part 1 of 2)
This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers and [...]
The Changing B2B Marketing Mix
Business-to-business marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve [...]
What is Your Marketing GPA?
Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social [...]
Killer B2B Content Webcast Summary
The recent FUSION b2b webcast “Killer B2B Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in multiple [...]
5 Social Media Training Tips
The importance of social media in business-to-business continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, [...]
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