Tweet What exactly is a design strategy and why is it important? A recent article in HOW magazine explores this subject and sheds light on the importance of developing a design strategy. In essence, design strategy is the blending of business and creative objectives. A good design strategy helps elevate design beyond something that just [...]
Category > Strategy/Planning
Public Relations Back to Basics
Tweet Technology and the digital age have certainly changed news reporting and public relations. The news today is dynamic, visual, hyper-paced. Editors are utilizing digital and social media for story content and verification. Blogs and bloggers are influential as well, with many journalists and brands blogging and creating original channels for information and the news. [...]
Are You Ready for the Millennials?
Tweet Digital and social marketing are all the rage, but still many are not ready to fully embrace the idea. As marketers we have a hard time understanding this. Personally, I can think of about 70 million reasons why a digital and social strategy are imperative to grow your business. And those 70 million reasons [...]
How to pick an advertising agency
Tweet It can be an overwhelming task for a marketer trying to pick an advertising agency. There are no hard and fast rules, but here are some general guidelines to help you along the way: 1. Do your homework Research your options online and via trade publications, that is an easy first step. But also [...]
The Pope is tweeting, are you?
Tweet Recently, Pope Benedict XVI sent his first twitter message. Within 3 days his followers grew to over 1.1 million. His handle is @Pontifex, meaning “bridge builder” in Latin. He will be posting messages in Arabic, English, French, German, Italian, Polish, Portuguese and Spanish. In the future, other languages are expected to be added. This [...]
Are You on Trend for 2013?
Tweet 2012 is nearing an end and it is time to think about 2013. Nearly everything out there about the year ahead mentions content marketing as a key trend now and in the future. According to a recent study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing. And 54% say [...]
The Top 7 Website Marketing Mistakes:
Tweet Mastering website marketing is job in itself! Outside from all the other responsibilities and obligations you have as a B2B marketer, configuring an effective company website ought to be one of your top priorities. After progressively learning about how your site’s analytics is being measured, consistently keeping an eye out for improvements, and updating [...]
Trade Show Tips to Treasure: Part IV Post-Show Planning
Tweet Finally all the planing, the hard work, and the money spent has paid off! The show is over and I’m sure you accomplished all your trade show objectives, generated leads and sales, increased organic and direct traffic, gained a higher social media following and created publicity. Now it’s time to go back to the [...]
Trade Show Tips to Treasure: Part III
Tweet We’re now in Part III of a 4-part series where we started with the pre-planning process of a trade show in Part I. Part II moved onto tips on what to do during a show. But there’s more! If you don’t want to show up at the trade show with an identical looking booth [...]
Trade Show Tips to Treasure: Part I
Tweet Trade show conventions are like being back in your high school hallways, it’s a popularity contest! The showroom is like a gymnasium and whichever booth you find the biggest crowd of people at is where every attendee wants to be. Setting your business apart from the others by having a creative pop display, funny [...]
