Driven by significant growth in smart phones and tablets, the mobile web is the next big marketing thing! Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. [...]
Category > Strategy/Planning
7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
Originally published by the Content Marketing Institute, and Written by Joe Pulizzi. This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that are completely [...]
Case Study: Sales Tool to Demonstrate Product Benefits
Tru Vue, a manufacturer of acrylic glazing products, needed to showcase the benefits of its newest product line, Optium. Targeting museums and architects, the new products offered exceptional performance features and benefits at a significant price premium. The sample kit served as a demonstration tool for aforementioned targets, with an objective to elicit orders from [...]
Marketing Commodities, Now That’s An Oxymoron
Originally posted by Channel Marketing Insights, written by Anna Johnson. Experienced marketers spend years honing their skills to identify ways to differentiate their product from the competition. And as traditional differentiators like price, quality, and features become more uniform across the competition, the marketing differentiating tool becomes obsolete. The mistake that’s often made, however, [...]
3 Ways to Find a Great Marketing Agency
One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there [...]
Free Webcast: Marketing Planning Best Practices for BtoB
A webcast entitled Marketing Planning Best Practices for BtoB is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, November 10, 2011 at 1 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will discuss three (3) different types of marketing plans (strategic, tactical and functional), demonstrate [...]
Business-to-Business Marketing 2012 Outlook Survey
FUSION b2b announces a survey of business-to-business (B2B) marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. The quick and anonymous survey will be conducted via SurveyMonkey, a web-based tool, and will pose four (4) questions: For the coming fiscal year, do you [...]
Twitter for Business-to-Business Marketing
Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a [...]
Naming: Your Most Important Marketing Decision
This blog is an excerpt from Neil Brown’s book: Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of [...]
QR Codes: B2B Example
Originally posted by Inside Tucson Business In marketing and sales, creativity can make a difference and lead to a successful business transaction. It’s a competitive philosophy that has been embraced by Picor Commercial Real Estate Services in the form of new technology: those quick response, or QR codes that can be scanned by software on [...]
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