Everyone is talking about ways Facebook can help benefit your business, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely [...]
Category > Social Media
PR Has Changed. Have You Changed Your PR?
( PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater [...]
Free Internet Analysis and Rating Service
Naperville, IL—July 21, 2010 Marketing agency FUSION b2b is pleased to announce PINpoint™ Internet Analysis and Rating Service based on over 50 variables, and includes a complete report with detailed analysis and recommendations, The proprietary FUSION PINpoint system is unique in it’s analysis of both website and social media for a comprehensive evaluation of Internet [...]
Engaging B2B Customers through Executive Blogging
by Pavel Solyak Blogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, reinforcing [...]
25 Topics to Blog About for B2B Companies
by Pavel Solyak Starting up a Blog for your B2B company has proven to be of great benefit for a variety of reasons. Think about all the internal links and search engine optimization gains, a new communication channel for company’s news and services, a chance to prove thought-leadership and authority in the industry, not to [...]
Search Engine Optimization: Top Priority Marketing for B2B Marketers
Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or optimize [...]
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
FUSION b2b Wins Annual B2B Twitterer of the Year Award
FUSION b2b recently was selected as a winner of the 2nd annual B2B Twitterer of the Year Award, which recognizes business-to-business (B2B) organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter. Naperville-based FUSION b2b was recognized as the Runner-Up in the Local/Regional category for its Twitter profile @FUSIONb2b, which [...]
Beware: Twitter Spam Farms
by Pavel Solyak A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the emerging communications channel. Ten years ago search engine optimizers have developed link farms to take advantage of search engine’s dependence [...]
Getting Started on B2B Social Media: 16 Steps to Success
by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an [...]
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