This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding [...]
Category > Social Media
Blogging for B2B Marketing – Part 1
For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]
YouTube Video Package Available
FUSION b2b now offers a low cost service package for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video service includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a [...]
Twitter for Business-to-Business Marketing
Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a [...]
5 Social Media Training Tips
The importance of social media in business-to-business continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, [...]
The Power of LinkedIn for Business-to-Business Marketing (Part 2 of 2)
Groups, InMails and Apps! The Power of LinkedIn Part 1 covered LinkedIn Profiles and Company Pages, and can be found here. This second half will cover LinkedIn Groups, InMails and applications. LinkedIn gives us so many powerful features that the best way to learn is through experience. Understanding that the more you use LinkedIn, the [...]
The Power of LinkedIn for Business-to-Business Marketing (Part 1 of 2)
Part 1 of 2—LinkedIn Profiles and Company Pages LinkedIn has made significant strides to become the most powerful professional social media site on the Internet. Growing at over a million users a week, LinkedIn showcases professionals from over 18 different industries ranging from Business to Construction. Users are given a profile to build and expand, [...]
LinkedIn/Facebook/Twitter Best Practices for B2B Webcast
A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Business-to-Business Markets is now open for registration on the FUSION b2b website. The free webcast is scheduled for Tuesday, April 19, 2011 at 12 pm CST. FUSION b2b Social Media Manager Brian Reuhl and Chief Marketing Officer Neil Brown share tips and tricks, new business-friendly features and real [...]
New Facebook Business Page Layout
If you frequently visit pages on Facebook you are in for a change of scenery. As of March 1st, 2011 all Facebook pages will be switched to a new page layout. This layout gives page administrators several new capabilities that they did not have previously. This page layout will now mimic the changes that were [...]
LinkedIn Announces IPO: B2B Implications
Now that LinkedIn has announced it will go public we will see several implications throughout the social media and B2B world. The companies valuation of 2 billion dollars will shake the social media space, but it will not shatter it. They are the first of many Social Media power houses that are making the jump [...]
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