Tweet Pinterest is one of the fastest growing social media channels today. Pinterest (15%) is catching up to Twitter (16%) for usage by U.S. adult internet users. And as the fastest site ever to reach 10 million unique visitors, it simply cannot be ignored. For B2B marketing, how can use this in your social media [...]
Category > Social Media
The Pope is tweeting, are you?
Tweet Recently, Pope Benedict XVI sent his first twitter message. Within 3 days his followers grew to over 1.1 million. His handle is @Pontifex, meaning “bridge builder” in Latin. He will be posting messages in Arabic, English, French, German, Italian, Polish, Portuguese and Spanish. In the future, other languages are expected to be added. This [...]
12.12.12 Are you ready?
Tweet In honor of significance of today, here’s a Bakers Dozen of interesting facts about the number 12.
Part II: Is Social Media an Ingredient in your Marketing Mix?
Tweet We’re turning up the heat and stirring social media into the mix of our B2B marketing plans. In Part I of this two part series we stressed the importance of having a presence on a few of the most influential websites in the world, Facebook, Twitter and LinkedIn. B2B marketers need to be part [...]
Part I: Is Social Media an Ingredient in your Marketing Mix?
Tweet Businesses are baking up new ideas on ways to sugar coat their marketing plans, to stir up with the competition, sprinkle in what will work but take out what didn’t, measure and identify goals, roll with new fresh ideas, and design audience based strategies that will define their marketing success. If one of the [...]
Trade Show Tips to Treasure: Part II
Tweet Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives. What will you do during the show?
Trade Show Tips to Treasure: Part I
Tweet Trade show conventions are like being back in your high school hallways, it’s a popularity contest! The showroom is like a gymnasium and whichever booth you find the biggest crowd of people at is where every attendee wants to be. Setting your business apart from the others by having a creative pop display, funny [...]
Inbound Marketing – The New Marketing Environment
Tweet Inbound marketing is defined by Wikipedia as being the, “concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your website by producing content customers value.” So there it is. It’s the value-first maxim that we come across so often:give and you shall receive. In the words [...]
Blogging for B2B Marketing – Part 2
Tweet This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and [...]
Blogging for B2B Marketing – Part 1
Tweet For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so [...]
