A webcast entitled SEO and PPC Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, January 19, 2012 at 1 pm CST. Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are two [...]
Category > SEO
Blogging for B2B Marketing – Part 2
This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding [...]
Blogging for B2B Marketing – Part 1
For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]
Search Engine Optimization: Top Priority Marketing for B2B Marketers
Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or optimize [...]
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
Getting Started on B2B Social Media: 16 Steps to Success
by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an [...]
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