Tweet Someone that watches your back, gives you advice on what steps to take, provides you with the exact words to say to get your message across and a companion that points you in the right direction. These are all the qualities of your company website’s best friend, Google Analytics. A smart and dependable data [...]
Category > SEO
Part II: Is Social Media an Ingredient in your Marketing Mix?
Tweet We’re turning up the heat and stirring social media into the mix of our B2B marketing plans. In Part I of this two part series we stressed the importance of having a presence on a few of the most influential websites in the world, Facebook, Twitter and LinkedIn. B2B marketers need to be part [...]
Free Webcast: SEO and PPC Best Practices
Tweet A webcast entitled SEO and PPC Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, January 19, 2012 at 1 pm CST. Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are [...]
Blogging for B2B Marketing – Part 2
Tweet This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and [...]
Blogging for B2B Marketing – Part 1
Tweet For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so [...]
Search Engine Optimization: Top Priority Marketing for B2B Marketers
Tweet Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or [...]
Search for Dummys
Tweet As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates [...]
Getting Started on B2B Social Media: 16 Steps to Success
Tweet by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of [...]
