Tweet Finally all the planing, the hard work, and the money spent has paid off! The show is over and I’m sure you accomplished all your trade show objectives, generated leads and sales, increased organic and direct traffic, gained a higher social media following and created publicity. Now it’s time to go back to the [...]
Category > Sales
Trade Show Tips to Treasure: Part II
Tweet Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives. What will you do during the show?
Case Study: Sales Tool to Demonstrate Product Benefits
Tweet Tru Vue, a manufacturer of acrylic glazing products, needed to showcase the benefits of its newest product line, Optium. Targeting museums and architects, the new products offered exceptional performance features and benefits at a significant price premium. The sample kit served as a demonstration tool for aforementioned targets, with an objective to elicit orders [...]
Marketing Automation, Part II: The 4 Pillars to Success
Tweet The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute To say that marketing automation is a key initiative for many companies this year is an understatement. “Not implementing a marketing automation solution may be the ultimate career limiting [...]
Marketing Automation, Part I: What It Is and Why You Need It
Tweet The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute For several good reasons, marketing automation is among the most significant initiatives in the marketing profession today. Yet, there remains considerable confusion about what marketing automation is and how to [...]
Marketing’s No.1 Client: Sales
Tweet Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, [...]
