A webcast entitled New Product Development and Launch Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, September 22, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and launch systems and [...]
Category > PR
Free Webcast: PR Best Practices for Business-to-Business
A webcast entitled PR Best Practices for Business-to-Business Markets is now open for registration. The free webcast is scheduled for Wednesday, February 23, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former Editorial Director of Reed Business Information, along with Neil M. Brown, [...]
The Newest Rules of PR: Distribution Options
(PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR [...]
PR Has Changed. Have You Changed Your PR?
( PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater [...]
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