Tweet Inbound marketing is defined by Wikipedia as being the, “concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your website by producing content customers value.” So there it is. It’s the value-first maxim that we come across so often:give and you shall receive. In the words [...]
Category > Naming
Naming: Your Most Important Marketing Decision
Tweet This blog is an excerpt from Neil Brown’s book: Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear [...]
