Now that LinkedIn has announced it will go public we will see several implications throughout the social media and B2B world. The companies valuation of 2 billion dollars will shake the social media space, but it will not shatter it. They are the first of many Social Media power houses that are making the jump [...]
Category > Marketing
Capital Equipment Marketing Imperatives
Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. Given the level of expense for capital equipment purchasing, buyers must justify capital spending most often with several financial analysis techniques. But how can a [...]
Marketing’s No.1 Client: Sales
Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates [...]
Facebook Basics for B2B
Everyone is talking about ways Facebook can help benefit your business, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely [...]
Business-to-Business Marketing 2011 Outlook Survey Results
Marketing agency FUSION b2b announces the results of an October survey of business-to-business (B2B) marketers that identifies marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming fiscal year. The anonymous survey was conducted via SurveyMonkey, a web-based tool, and posed four (4) questions: 1) For the coming fiscal year, do you [...]
Marketing Planning Best Practices – Business-to-Business
The Importance of Marketing Plans In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can [...]
Free Internet Analysis and Rating Service
Naperville, IL—July 21, 2010 Marketing agency FUSION b2b is pleased to announce PINpoint™ Internet Analysis and Rating Service based on over 50 variables, and includes a complete report with detailed analysis and recommendations, The proprietary FUSION PINpoint system is unique in it’s analysis of both website and social media for a comprehensive evaluation of Internet [...]
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
Vertical Market Development Strategies for B2B Marketers
Recently, FUSION b2b has witnessed an upsurge in clients’ interests, either for entering new markets or entering multiple markets with a targeted approach for each. As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD™. What is [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence 6. [...]
of the Week
