Originally posted by Channel Marketing Insights, written by Anna Johnson. Experienced marketers spend years honing their skills to identify ways to differentiate their product from the competition. And as traditional differentiators like price, quality, and features become more uniform across the competition, the marketing differentiating tool becomes obsolete. The mistake that’s often made, however, [...]
Category > Marketing
Business-to-Business Marketing 2012 Outlook Survey
FUSION b2b announces a survey of business-to-business (B2B) marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. The quick and anonymous survey will be conducted via SurveyMonkey, a web-based tool, and will pose four (4) questions: For the coming fiscal year, do you [...]
Naming: Your Most Important Marketing Decision
This blog is an excerpt from Neil Brown’s book: Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of [...]
The Changing B2B Marketing Mix
Business-to-business marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve [...]
What is Your Marketing GPA?
Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social [...]
LinkedIn/Facebook/Twitter Best Practices for B2B Webcast
A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Business-to-Business Markets is now open for registration on the FUSION b2b website. The free webcast is scheduled for Tuesday, April 19, 2011 at 12 pm CST. FUSION b2b Social Media Manager Brian Reuhl and Chief Marketing Officer Neil Brown share tips and tricks, new business-friendly features and real [...]
Marketing Automation, Part II: The 4 Pillars to Success
The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute To say that marketing automation is a key initiative for many companies this year is an understatement. “Not implementing a marketing automation solution may be the ultimate career limiting move [...]
Marketing Automation, Part I: What It Is and Why You Need It
The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute For several good reasons, marketing automation is among the most significant initiatives in the marketing profession today. Yet, there remains considerable confusion about what marketing automation is and how to make [...]
New Facebook Business Page Layout
If you frequently visit pages on Facebook you are in for a change of scenery. As of March 1st, 2011 all Facebook pages will be switched to a new page layout. This layout gives page administrators several new capabilities that they did not have previously. This page layout will now mimic the changes that were [...]
How To Get Started In Mobile Marketing
Credit to Michael Brenner and B2B Marketing Insider Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers [...]
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