Tweet What exactly is a design strategy and why is it important? A recent article in HOW magazine explores this subject and sheds light on the importance of developing a design strategy. In essence, design strategy is the blending of business and creative objectives. A good design strategy helps elevate design beyond something that just [...]
Category > Marketing
Tweet Take some time to learn a little more about something you see and quite possibly use every day, typography. The art of creating and using typography correctly can help you communicate effectively and with greater impact. Check out our infographic to learn more!
Tweet If not, you really should be. Smartphones and the ability to gather data and information instantly are having a tremendous impact on how purchase decisions are made. And this impact is only expected to grow in the years to come. To stay competitive in the B2B world, you need to be mobile ready. Check [...]
Tweet 2012 is nearing an end and it is time to think about 2013. Nearly everything out there about the year ahead mentions content marketing as a key trend now and in the future. According to a recent study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing. And 54% say [...]
Tweet Mastering website marketing is job in itself! Outside from all the other responsibilities and obligations you have as a B2B marketer, configuring an effective company website ought to be one of your top priorities. After progressively learning about how your site’s analytics is being measured, consistently keeping an eye out for improvements, and updating [...]
Tweet As a B2B marketer, we know how critical it is to keep up with today’s most current technology and stay competitive in the always changing marketing world. Utilizing these technologies the right way can very much put you a head of the curve and demonstrate your brands skill set and marketing expertise. One of [...]
Tweet Businesses are baking up new ideas on ways to sugar coat their marketing plans, to stir up with the competition, sprinkle in what will work but take out what didn’t, measure and identify goals, roll with new fresh ideas, and design audience based strategies that will define their marketing success. If one of the [...]
Tweet Finally all the planing, the hard work, and the money spent has paid off! The show is over and I’m sure you accomplished all your trade show objectives, generated leads and sales, increased organic and direct traffic, gained a higher social media following and created publicity. Now it’s time to go back to the [...]
Tweet Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives. What will you do during the show?
Tweet Direct mail marketing isn’t dead! It’s incredibly alive, breathing and equally effective as email marketing for b2b-focused businesses. Many have formed the attitude that direct mail marketing is no longer relevant due to the transformation into the digital age, where businesses communicate largely through digital channels. That is just not the case. Discovering how [...]