Tweet Someone that watches your back, gives you advice on what steps to take, provides you with the exact words to say to get your message across and a companion that points you in the right direction. These are all the qualities of your company website’s best friend, Google Analytics. A smart and dependable data [...]
Category > Content
Are You on Trend for 2013?
Tweet 2012 is nearing an end and it is time to think about 2013. Nearly everything out there about the year ahead mentions content marketing as a key trend now and in the future. According to a recent study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing. And 54% say [...]
The Top 7 Website Marketing Mistakes:
Tweet Mastering website marketing is job in itself! Outside from all the other responsibilities and obligations you have as a B2B marketer, configuring an effective company website ought to be one of your top priorities. After progressively learning about how your site’s analytics is being measured, consistently keeping an eye out for improvements, and updating [...]
Part II: Is Social Media an Ingredient in your Marketing Mix?
Tweet We’re turning up the heat and stirring social media into the mix of our B2B marketing plans. In Part I of this two part series we stressed the importance of having a presence on a few of the most influential websites in the world, Facebook, Twitter and LinkedIn. B2B marketers need to be part [...]
Blogging for B2B Marketing – Part 2
Tweet This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and [...]
7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
Tweet Originally published by the Content Marketing Institute, and Written by Joe Pulizzi. This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that are [...]
YouTube Video Package Available
Tweet FUSION b2b now offers a low cost service package for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video service includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, [...]
Twitter for Business-to-Business Marketing
Tweet Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often [...]
Five Things They Didn’t Teach Your Marketing Team in College
Tweet (And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered [...]
Tapping Industry Issues and Trends for Effective Content-Based Marketing Programs
Tweet by Eric Gagnon, originally posted by The Business Marketing Institute Previously, we’ve described the concept of “show what you know,” the core principle of developing content-based marketing programs to address the issues, trends, and motivations of prospects in your industry. This week, we’ll address the issue of how to get ideas for effective content for [...]
