Tweet Dance into the New Year with this Vivacious and Appealing Reddish Orange The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. “Sophisticated but at the [...]
Category > Branding
Blogging for B2B Marketing – Part 1
Tweet For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so [...]
Naming: Your Most Important Marketing Decision
Tweet This blog is an excerpt from Neil Brown’s book: Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear [...]
Free Webcast: Branding Boot Camp
Tweet A webcast entitled Branding Boot Camp is scheduled for Tuesday, July 26, 2011 at 1:00 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, and sub-branding. Carla Johnson, Principal at Type A Communications, will share examples of brand [...]
New Facebook Business Page Layout
Tweet If you frequently visit pages on Facebook you are in for a change of scenery. As of March 1st, 2011 all Facebook pages will be switched to a new page layout. This layout gives page administrators several new capabilities that they did not have previously. This page layout will now mimic the changes that [...]
Facebook Basics for B2B
Tweet Everyone is talking about ways Facebook can help benefit your business, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up [...]
Tips for Effective Taglines
Tweet Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally [...]
