This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding [...]
Category > Blogs
Blogging for B2B Marketing – Part 1
For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]
FUSION Blog Wins BMA Gold!
The Chicago Chapter of the Business Marketing Association (BMA) hosted the 28th Annual Tower Awards on May 11 at the Hotel Sax in Chicago. An award ceremony that is known for highlighting the best marketing strategy, knowledge, and execution in several categories. FUSION b2b was honored to be awarded with a Gold Tower Award for [...]
How To Get Started In Mobile Marketing
Credit to Michael Brenner and B2B Marketing Insider Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers [...]
Engaging B2B Customers through Executive Blogging
by Pavel Solyak Blogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, reinforcing [...]
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