Tweet What exactly is a design strategy and why is it important? A recent article in HOW magazine explores this subject and sheds light on the importance of developing a design strategy. In essence, design strategy is the blending of business and creative objectives. A good design strategy helps elevate design beyond something that just [...]
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Tweet Take some time to learn a little more about something you see and quite possibly use every day, typography. The art of creating and using typography correctly can help you communicate effectively and with greater impact. Check out our infographic to learn more!
Tweet Digital and social marketing are all the rage, but still many are not ready to fully embrace the idea. As marketers we have a hard time understanding this. Personally, I can think of about 70 million reasons why a digital and social strategy are imperative to grow your business. And those 70 million reasons [...]
Tweet If not, you really should be. Smartphones and the ability to gather data and information instantly are having a tremendous impact on how purchase decisions are made. And this impact is only expected to grow in the years to come. To stay competitive in the B2B world, you need to be mobile ready. Check [...]
Tweet Pinterest is one of the fastest growing social media channels today. Pinterest (15%) is catching up to Twitter (16%) for usage by U.S. adult internet users. And as the fastest site ever to reach 10 million unique visitors, it simply cannot be ignored. For B2B marketing, how can use this in your social media [...]
Tweet It is cold, dreary and gloomy in Chicago. Winter here is not fun. After a stretch of particularly frigid weather, we at FUSION are looking for something to help us warm up, get inspired and give us some hope that Spring will actually get here, eventually. So, who did we turn to for lifting [...]
Tweet In honor of significance of today, here’s a Bakers Dozen of interesting facts about the number 12.
Tweet 2012 is nearing an end and it is time to think about 2013. Nearly everything out there about the year ahead mentions content marketing as a key trend now and in the future. According to a recent study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing. And 54% say [...]
Tweet As a B2B marketer, we know how critical it is to keep up with today’s most current technology and stay competitive in the always changing marketing world. Utilizing these technologies the right way can very much put you a head of the curve and demonstrate your brands skill set and marketing expertise. One of [...]
Tweet We’re turning up the heat and stirring social media into the mix of our B2B marketing plans. In Part I of this two part series we stressed the importance of having a presence on a few of the most influential websites in the world, Facebook, Twitter and LinkedIn. B2B marketers need to be part [...]