March, 2011 – FUSION b2b was recently recognized by BtoB Magazine as a Top-Small-Agency for 2011. This is the fifth year in a row that FUSION b2b has been recognized. “We are truly honored and grateful to be noticed and elevated by BtoB Magazine,” Managing Director Laurie Oleksy states. This past year FUSION b2b was [...]
Category > B2B
How To Get Started In Mobile Marketing
Credit to Michael Brenner and B2B Marketing Insider Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers [...]
Free Webcast: PR Best Practices for Business-to-Business
A webcast entitled PR Best Practices for Business-to-Business Markets is now open for registration. The free webcast is scheduled for Wednesday, February 23, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former Editorial Director of Reed Business Information, along with Neil M. Brown, [...]
LinkedIn Announces IPO: B2B Implications
Now that LinkedIn has announced it will go public we will see several implications throughout the social media and B2B world. The companies valuation of 2 billion dollars will shake the social media space, but it will not shatter it. They are the first of many Social Media power houses that are making the jump [...]
Capital Equipment Marketing Imperatives
Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. Given the level of expense for capital equipment purchasing, buyers must justify capital spending most often with several financial analysis techniques. But how can a [...]
Facebook Basics for B2B
Everyone is talking about ways Facebook can help benefit your business, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely [...]
Business-to-Business Marketing 2011 Outlook Survey Results
Marketing agency FUSION b2b announces the results of an October survey of business-to-business (B2B) marketers that identifies marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming fiscal year. The anonymous survey was conducted via SurveyMonkey, a web-based tool, and posed four (4) questions: 1) For the coming fiscal year, do you [...]
Marketing Planning Best Practices – Business-to-Business
The Importance of Marketing Plans In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can [...]
Survey Says: 2011 B2B Marketing Outlook
Want insight into 2011 business-to-business marketing? Find out what your B2B marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey! The quick and easy survey questions include marketing spending plans, top marketing priorities, and increases or decreases in activity or spending by key marketing tactics. A demographic qualifier [...]
The Newest Rules of PR: Distribution Options
(PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR [...]
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