This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers and [...]
Category > B2B
The Changing B2B Marketing Mix
Business-to-business marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve [...]
Free Webcast: Branding Boot Camp
A webcast entitled Branding Boot Camp is scheduled for Tuesday, July 26, 2011 at 1:00 pm CST. Neil Brown, Chief Marketing Officer at FUSION b2b will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, and sub-branding. Carla Johnson, Principal at Type A Communications, will share examples of brand messaging. [...]
What is Your Marketing GPA?
Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social [...]
5 Social Media Training Tips
The importance of social media in business-to-business continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, [...]
Marketing Revolution White Paper Now Available!
FUSION b2b recently published a new white paper “Is B2B Marketing Obsolete? How to Thrive in the New Marketing Revolution.” This white paper is now available for download on the FUSION b2b website. Below is an abstract from the white paper: Abstract Traditional marketing is not obsolete, rather evolving with traditional budgets shifting to online [...]
The Power of LinkedIn for Business-to-Business Marketing (Part 2 of 2)
Groups, InMails and Apps! The Power of LinkedIn Part 1 covered LinkedIn Profiles and Company Pages, and can be found here. This second half will cover LinkedIn Groups, InMails and applications. LinkedIn gives us so many powerful features that the best way to learn is through experience. Understanding that the more you use LinkedIn, the [...]
The Power of LinkedIn for Business-to-Business Marketing (Part 1 of 2)
Part 1 of 2—LinkedIn Profiles and Company Pages LinkedIn has made significant strides to become the most powerful professional social media site on the Internet. Growing at over a million users a week, LinkedIn showcases professionals from over 18 different industries ranging from Business to Construction. Users are given a profile to build and expand, [...]
FUSION Blog Wins BMA Gold!
The Chicago Chapter of the Business Marketing Association (BMA) hosted the 28th Annual Tower Awards on May 11 at the Hotel Sax in Chicago. An award ceremony that is known for highlighting the best marketing strategy, knowledge, and execution in several categories. FUSION b2b was honored to be awarded with a Gold Tower Award for [...]
LinkedIn/Facebook/Twitter Best Practices for B2B Webcast
A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Business-to-Business Markets is now open for registration on the FUSION b2b website. The free webcast is scheduled for Tuesday, April 19, 2011 at 12 pm CST. FUSION b2b Social Media Manager Brian Reuhl and Chief Marketing Officer Neil Brown share tips and tricks, new business-friendly features and real [...]
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