Tweet What exactly is a design strategy and why is it important? A recent article in HOW magazine explores this subject and sheds light on the importance of developing a design strategy. In essence, design strategy is the blending of business and creative objectives. A good design strategy helps elevate design beyond something that just [...]
Category > B2B Marketing
Public Relations Back to Basics
Tweet Technology and the digital age have certainly changed news reporting and public relations. The news today is dynamic, visual, hyper-paced. Editors are utilizing digital and social media for story content and verification. Blogs and bloggers are influential as well, with many journalists and brands blogging and creating original channels for information and the news. [...]
Are You Ready for the Millennials?
Tweet Digital and social marketing are all the rage, but still many are not ready to fully embrace the idea. As marketers we have a hard time understanding this. Personally, I can think of about 70 million reasons why a digital and social strategy are imperative to grow your business. And those 70 million reasons [...]
Are You Mobile Ready?
Tweet If not, you really should be. Smartphones and the ability to gather data and information instantly are having a tremendous impact on how purchase decisions are made. And this impact is only expected to grow in the years to come. To stay competitive in the B2B world, you need to be mobile ready. Check [...]
Tips and Ideas for Using Pinterest as a B2B Marketer
Tweet Pinterest is one of the fastest growing social media channels today. Pinterest (15%) is catching up to Twitter (16%) for usage by U.S. adult internet users. And as the fastest site ever to reach 10 million unique visitors, it simply cannot be ignored. For B2B marketing, how can use this in your social media [...]
The Pope is tweeting, are you?
Tweet Recently, Pope Benedict XVI sent his first twitter message. Within 3 days his followers grew to over 1.1 million. His handle is @Pontifex, meaning “bridge builder” in Latin. He will be posting messages in Arabic, English, French, German, Italian, Polish, Portuguese and Spanish. In the future, other languages are expected to be added. This [...]
Are You on Trend for 2013?
Tweet 2012 is nearing an end and it is time to think about 2013. Nearly everything out there about the year ahead mentions content marketing as a key trend now and in the future. According to a recent study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing. And 54% say [...]
The Top 7 Website Marketing Mistakes:
Tweet Mastering website marketing is job in itself! Outside from all the other responsibilities and obligations you have as a B2B marketer, configuring an effective company website ought to be one of your top priorities. After progressively learning about how your site’s analytics is being measured, consistently keeping an eye out for improvements, and updating [...]
What are QR Codes all about?
Tweet As a B2B marketer, we know how critical it is to keep up with today’s most current technology and stay competitive in the always changing marketing world. Utilizing these technologies the right way can very much put you a head of the curve and demonstrate your brands skill set and marketing expertise. One of [...]
Part II: Is Social Media an Ingredient in your Marketing Mix?
Tweet We’re turning up the heat and stirring social media into the mix of our B2B marketing plans. In Part I of this two part series we stressed the importance of having a presence on a few of the most influential websites in the world, Facebook, Twitter and LinkedIn. B2B marketers need to be part [...]
