Tweet Someone that watches your back, gives you advice on what steps to take, provides you with the exact words to say to get your message across and a companion that points you in the right direction. These are all the qualities of your company website’s best friend, Google Analytics. A smart and dependable data [...]
Category > Advertising
Public Relations Back to Basics
Tweet Technology and the digital age have certainly changed news reporting and public relations. The news today is dynamic, visual, hyper-paced. Editors are utilizing digital and social media for story content and verification. Blogs and bloggers are influential as well, with many journalists and brands blogging and creating original channels for information and the news. [...]
Are You Ready for the Millennials?
Tweet Digital and social marketing are all the rage, but still many are not ready to fully embrace the idea. As marketers we have a hard time understanding this. Personally, I can think of about 70 million reasons why a digital and social strategy are imperative to grow your business. And those 70 million reasons [...]
How to pick an advertising agency
Tweet It can be an overwhelming task for a marketer trying to pick an advertising agency. There are no hard and fast rules, but here are some general guidelines to help you along the way: 1. Do your homework Research your options online and via trade publications, that is an easy first step. But also [...]
What are QR Codes all about?
Tweet As a B2B marketer, we know how critical it is to keep up with today’s most current technology and stay competitive in the always changing marketing world. Utilizing these technologies the right way can very much put you a head of the curve and demonstrate your brands skill set and marketing expertise. One of [...]
Trade Show Tips to Treasure: Part IV Post-Show Planning
Tweet Finally all the planing, the hard work, and the money spent has paid off! The show is over and I’m sure you accomplished all your trade show objectives, generated leads and sales, increased organic and direct traffic, gained a higher social media following and created publicity. Now it’s time to go back to the [...]
Trade Show Tips to Treasure: Part II
Tweet Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives. What will you do during the show?
How to Test Advertising Effectiveness
Tweet Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into [...]
Marketing Commodities, Now That’s An Oxymoron
Tweet Originally posted by Channel Marketing Insights, written by Anna Johnson. Experienced marketers spend years honing their skills to identify ways to differentiate their product from the competition. And as traditional differentiators like price, quality, and features become more uniform across the competition, the marketing differentiating tool becomes obsolete. The mistake that’s often made, [...]
3 Ways to Find a Great Marketing Agency
Tweet One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, [...]
