Category > Advertising

Content Marketing Tips for Small Businesses

Tweet Content marketing is clearly here to stay. It is an effective and useful way to distinguish your business in the sea of digital clutter. Content marketing is about creating and publishing smart and useful content that helps and educates your target audience. It establishes you as an authority and expert. It also drives visitors [...]

Continue reading

Introducing Your Website’s Best Friend- Google Analytics

Tweet Someone that watches your back, gives you advice on what steps to take, provides you with the exact words to say to get your message across and a companion that points you in the right direction. These are all the qualities of your company website’s best friend, Google Analytics. A smart and dependable data [...]

Continue reading

, , ,

Public Relations Back to Basics

Tweet Technology and the digital age have certainly changed news reporting and public relations. The news today is dynamic, visual, hyper-paced. Editors are utilizing digital and social media for story content and verification. Blogs and bloggers are influential as well, with many journalists and brands blogging and creating original channels for information and the news. [...]

Continue reading

Are You Ready for the Millennials?

Tweet Digital and social marketing are all the rage, but still many are not ready to fully embrace the idea.  As marketers we have a hard time understanding this. Personally, I can think of about 70 million reasons why a digital and social strategy are imperative to grow your business. And those 70 million reasons [...]

Continue reading


How to pick an advertising agency

Tweet It can be an overwhelming task for a marketer trying to pick an advertising agency. There are no hard and fast rules, but here are some general guidelines to help you along the way: 1. Do your homework Research your options online and via trade publications, that is an easy first step. But also [...]

Continue reading

What are QR Codes all about?

Tweet As a B2B marketer, we know how critical it is to keep up with today’s most current technology and stay competitive in the always changing marketing world. Utilizing these technologies the right way can very much put you a head of the curve and demonstrate your brands skill set and marketing expertise. One of [...]

Continue reading

Trade Show Tips to Treasure: Part IV Post-Show Planning

Tweet Finally all the planing, the hard work, and the money spent has paid off! The show is over and I’m sure you accomplished all your trade show objectives, generated leads and sales, increased organic and direct traffic, gained a higher social media following and created publicity. Now it’s time to go back to the [...]

Continue reading

, , , , ,

Trade Show Tips to Treasure: Part II

Tweet Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives. What will you do during the show?

Continue reading

, , , , ,

How to Test Advertising Effectiveness

Tweet Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into [...]

Continue reading

, , , , ,

Marketing Commodities, Now That’s An Oxymoron

Tweet Originally posted by Channel Marketing Insights, written by Anna Johnson.   Experienced marketers spend years honing their skills to identify ways to differentiate their product from the competition. And as traditional differentiators like price, quality, and features become more uniform across the competition, the marketing differentiating tool becomes obsolete. The mistake that’s often made, [...]

Continue reading

, ,

prev posts