by Eric Gagnon
Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size.
But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus [...]
Category > Advertising
Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
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