Tweet Driven by significant growth in smart phones and tablets, the mobile web is the next big marketing thing! Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and [...]
Author Archive > Brian Reuhl
PANTONE 2012 Color of The Year: Tangerine Tango
Tweet Dance into the New Year with this Vivacious and Appealing Reddish Orange The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. “Sophisticated but at the [...]
Holiday Cards Past and Present
Tweet Over the years, FUSION b2b has spread the holiday cheer by sending out holiday cards. With the holiday spirit in mind, we wanted to show you all of our cards from the years past. Below you will find five years of outstandingly creative, witty, thought-provoking holiday card designs from your favorite agency. The holiday [...]
Free Webcast: SEO and PPC Best Practices
Tweet A webcast entitled SEO and PPC Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, January 19, 2012 at 1 pm CST. Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are [...]
Blogging for B2B Marketing – Part 2
Tweet This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and [...]
Blogging for B2B Marketing – Part 1
Tweet For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so [...]
7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
Tweet Originally published by the Content Marketing Institute, and Written by Joe Pulizzi. This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that are [...]
Case Study: Sales Tool to Demonstrate Product Benefits
Tweet Tru Vue, a manufacturer of acrylic glazing products, needed to showcase the benefits of its newest product line, Optium. Targeting museums and architects, the new products offered exceptional performance features and benefits at a significant price premium. The sample kit served as a demonstration tool for aforementioned targets, with an objective to elicit orders [...]
Marketing Commodities, Now That’s An Oxymoron
Tweet Originally posted by Channel Marketing Insights, written by Anna Johnson. Experienced marketers spend years honing their skills to identify ways to differentiate their product from the competition. And as traditional differentiators like price, quality, and features become more uniform across the competition, the marketing differentiating tool becomes obsolete. The mistake that’s often made, [...]
YouTube Video Package Available
Tweet FUSION b2b now offers a low cost service package for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video service includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, [...]
