Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or optimize [...]
Author Archive > Brian Reuhl
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. SEO relates to [...]
Vertical Market Development Strategies for B2B Marketers
Recently, FUSION b2b has witnessed an upsurge in clients’ interests, either for entering new markets or entering multiple markets with a targeted approach for each. As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD™. What is [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1. Segmentation 2. New Customer Acquisition 3. Customer Penetration 4. Customer Retention 5. Marketing Intelligence 6. [...]
FUSION b2b Wins Annual B2B Twitterer of the Year Award
FUSION b2b recently was selected as a winner of the 2nd annual B2B Twitterer of the Year Award, which recognizes business-to-business (B2B) organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter. Naperville-based FUSION b2b was recognized as the Runner-Up in the Local/Regional category for its Twitter profile @FUSIONb2b, which [...]
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
Beware: Twitter Spam Farms
by Pavel Solyak A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the emerging communications channel. Ten years ago search engine optimizers have developed link farms to take advantage of search engine’s dependence [...]
New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]
Marketing Planning Checklist
Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that [...]
Getting Started on B2B Social Media: 16 Steps to Success
by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of an [...]
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