Naperville, IL—July 21, 2010
Marketing agency FUSION b2b is pleased to announce PINpoint™ Internet Analysis and Rating Service based on over 50 variables, and includes a complete report with detailed analysis and recommendations,
The proprietary FUSION PINpoint system is unique in it’s analysis of both website and social media for a comprehensive evaluation of [...]
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Free Internet Analysis and Rating Service
Engaging B2B Customers through Executive Blogging
by Pavel Solyak
Blogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, reinforcing the [...]
Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One
by Eric Gagnon
Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size.
But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus [...]
25 Topics to Blog About for B2B Companies
by Pavel Solyak
Starting up a Blog for your B2B company has proven to be of great benefit for a variety of reasons. Think about all the internal links and search engine optimization gains, a new communication channel for company’s news and services, a chance to prove though-leadership and authority in the industry, not to mention [...]
Search Engine Optimization: Top Priority Marketing for B2B Marketers
Many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share. Website programming, design and development as a foundation to increase or [...]
Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. In most industries, SEO can be critical to achieving improved search results for websites — thereby increasing website traffic, and quite possibly sales and market share.
SEO relates to website [...]
Vertical Market Development Strategies for B2B Marketers
Recently, FUSION b2b has witnessed an upsurge in clients’ interests, either for entering new markets or entering multiple markets with a targeted approach for each. As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD™.
What is VMD? [...]
6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including:
1. Segmentation
2. New Customer Acquisition
3. Customer Penetration
4. Customer Retention
5. Marketing Intelligence
6. Measuring Results
Step 1 – Segmentation
Segmenting [...]
FUSION b2b Wins Annual B2B Twitterer of the Year Award
FUSION b2b recently was selected as a winner of the 2nd annual B2B Twitterer of the Year Award, which recognizes business-to-business (B2B) organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter.
Naperville-based FUSION b2b was recognized as the Runner-Up in the Local/Regional category for its Twitter profile @FUSIONb2b, which features [...]
Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]
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