Tweet Chicago, IL – A proprietary new marketing system, trademarked IMC3.0 was introduced at a conference this week by Neil Brown, Managing Partner of FUSION b2b, a full service marketing agency based in Naperville, Illinois. The IMC3.0™ Marketing System is the use of traditional integrated marketing communications (IMC), with Web3.0 features including social media and [...]
Author Archive > Melissa Mullins
Free marketing E-Newsletter Now Available!
Tweet Register for ELEMENTS™, a free eNewsletter from the leading, award-winning marketing agency FUSION B2B! ELEMENTS™ will share tips, ideas, white papers and insights into business-to-business marketing best practices! Registration is fast and easy. Register Here Please Retweet, Facebook Like and Digg/Delicious this blog post!
Marketing Planning Best Practices – Business-to-Business
Tweet The Importance of Marketing Plans In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices [...]
Survey Says: 2011 B2B Marketing Outlook
Tweet Want insight into 2011 business-to-business marketing? Find out what your B2B marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey! The quick and easy survey questions include marketing spending plans, top marketing priorities, and increases or decreases in activity or spending by key marketing tactics. A demographic [...]
The Newest Rules of PR: Distribution Options
Tweet (PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your [...]
PR Has Changed. Have You Changed Your PR?
Tweet ( PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize [...]
Free Internet Analysis and Rating Service
Tweet Naperville, IL—July 21, 2010 Marketing agency FUSION b2b is pleased to announce PINpoint™ Internet Analysis and Rating Service based on over 50 variables, and includes a complete report with detailed analysis and recommendations, The proprietary FUSION PINpoint system is unique in it’s analysis of both website and social media for a comprehensive evaluation of [...]
Engaging B2B Customers through Executive Blogging
Tweet by Pavel Solyak Blogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, [...]
Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One
Tweet by Eric Gagnon Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size. But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus on [...]
25 Topics to Blog About for B2B Companies
Tweet by Pavel Solyak Starting up a Blog for your B2B company has proven to be of great benefit for a variety of reasons. Think about all the internal links and search engine optimization gains, a new communication channel for company’s news and services, a chance to prove thought-leadership and authority in the industry, not [...]
