Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are two vital aspects of Internet marketing. Panelists include Jo Broussard, Google Account Executive for Construction Markets, and Derrick Manor, SEO manager for FUSION b2b. Chief Marketing Officer, Neil Brown will moderate and share results of a recent survey regarding SEO and PPC practices.
“Whether organic or paid, search marketing is foundational to a modern marketing program,” states Neil Brown. “Our panelists will detail SEO and PPC basics and advanced approaches to succeed.”
To register for the free SEO and PPC Best Practices Webcast, please click here!
ABOUT THE PANELISTS
Jo Broussard is Google Account Executive for Construction, active new business and strategic relationships with advertisers in the industry. She leads a team of account reps to create custom, cross-platform (search and emerging platform) ad solutions to drive new business opportunities for clients. Prior to Google, Jo led branding and information design projects for Fortune 500 companies during her tenure at Duarte Design. Jo holds a master’s degree in accounting and an undergraduate degree in business administration from the University of Texas at Austin, where she graduated magna cum laude in 2004.
Derrick Manor is SEO Manager for FUSION b2b. In his role, he manages search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), web development and social media integration for multiple brands and companies in various B2B industries. Derrick earned a Bachelor’s degree in Telecommunications from Ball State University.