Tweet by Eric Gagnon, originally posted by The Business Marketing Institute Previously, we’ve described the concept of “show what you know,” the core principle of developing content-based marketing programs to address the issues, trends, and motivations of prospects in your industry. This week, we’ll address the issue of how to get ideas for effective content for [...]
Archive > August 2011
Email Marketing Best Practices (Part 2 of 2)
Tweet This blog, Part 2 in the a series will share testing tips, measuring email campaigns and a Glossary of Terms. Part 1 covered email marketing basics, and email tips and tricks. Email Testing One of the advantages of email is the ease of testing and optimizing campaigns. Before sending an email out to your [...]
Email Marketing Best Practices (Part 1 of 2)
Tweet This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers [...]
