Tweet Now that LinkedIn has announced it will go public we will see several implications throughout the social media and B2B world. The companies valuation of 2 billion dollars will shake the social media space, but it will not shatter it. They are the first of many Social Media power houses that are making the [...]
Archive > January 2011
Capital Equipment Marketing Imperatives
Tweet Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. Given the level of expense for capital equipment purchasing, buyers must justify capital spending most often with several financial analysis techniques. But how can [...]
Marketing’s No.1 Client: Sales
Tweet Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, [...]
