Tweet In a recent survey sponsored by FUSION b2b’s client the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. Frequently called [...]
Archive > October 2010
Tweet Chicago, IL – A proprietary new marketing system, trademarked IMC3.0 was introduced at a conference this week by Neil Brown, Managing Partner of FUSION b2b, a full service marketing agency based in Naperville, Illinois. The IMC3.0™ Marketing System is the use of traditional integrated marketing communications (IMC), with Web3.0 features including social media and [...]
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