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Archive > July 2010
Engaging B2B Customers through Executive Blogging
by Pavel Solyak Blogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, reinforcing [...]
Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One
by Eric Gagnon Many agency and marketing folks often consider running only full-page ads in their B2B campaigns, under the mistaken assumption that a full page ad always makes a bigger splash than any smaller ad size. But you can run a successful lead-generation advertising program using smaller ad sizes, if you focus on highlighting [...]
25 Topics to Blog About for B2B Companies
by Pavel Solyak Starting up a Blog for your B2B company has proven to be of great benefit for a variety of reasons. Think about all the internal links and search engine optimization gains, a new communication channel for company’s news and services, a chance to prove thought-leadership and authority in the industry, not to [...]
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