Social Media is the fastest growing marketing strategy/tactic for both B2B and B2C markets. Yet, many businesses are dragging behind and have no virtual presence in the digital space. We recommend any enterprise to implement a complete, yet modest Social Media program as a cost-efficient compliment to, and enhancement of other marketing initiatives. Consider the following points to make your decision:
- Social media is inexpensive, with truly Free Media placements that can generate awareness.
- Many companies have not implemented social media. By implemented social media, you can beat your category competitors to it and claim early leadership.
- Social media can drive Search Engine Results, as high traffic social media networks often rank higher than company/brand websites.
- Benchmark case studies are increasingly demonstrating measurable results including orders, inquiries and new customers.
- Editors and traditional media are extremely active with social media, with Twitter in particular, becoming a major distribution channel for news and PR releases.
- Effective social media can reduce marketing expenditures thru traditional media and marketing initiatives.
- Build community, reputation and brand preference; use as an inexpensive survey/research tool
- Younger prospects/customers highly engaged with social media and prefer media/channel to traditional
- Excellent HR/recruitment tool, employees can participate as Followers/ Friends/Fans
- supports training, product knowledge and teamwork.
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of the Week
14/01/2010 at 3:58 pm Permalink
You’re making some good points! I think every company needs to be using social media as part of their marketing efforts. This is how business is done in 2010.