Tweet Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments [...]
Archive > January 2010
Marketing Planning Checklist
Tweet Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist [...]
Getting Started on B2B Social Media: 16 Steps to Success
Tweet by Pavel Solyak Despite the many benefits and relatively low cost of social media, the majority of B2B marketers are only now considering the implementation of social media initiatives. For some categories, there are still opportunities for leadership and mindshare. At FUSION b2b, we believe every marketer should implement social media as part of [...]
Traditional Marketing Reigns Supreme for Sales Results
Tweet No question Social Media or Social Marketing is the marketing topic du jour. And while the benefits of Social to B2B marketers are becoming more obvious, traditional marketing still delivers measurable sales. For many marketers, the website is the foundation of marketing activity. Integrated with social media, websites become even more potent a marketing [...]
Why B2B Marketers Should Consider Social Media?
Tweet Social Media is the fastest growing marketing strategy/tactic for both B2B and B2C markets. Yet, many businesses are dragging behind and have no virtual presence in the digital space. We recommend any enterprise to implement a complete, yet modest Social Media program as a cost-efficient compliment to, and enhancement of other marketing initiatives. Consider [...]
Welcome to the FUSION b2b Blog!
Tweet We’ve been working really hard to roll out this blog and start sharing some great content! Finally it’s live. What a great way to kick off 2010! We have so much to share with our friend, clients and colleagues. Best practice business-to-business marketing. New campaigns. White papers and Case Studies, and many useful links [...]
