FUSIONb2b Blog

Driven by significant growth in smart phones and tablets, the mobile web is the next big marketing thing! Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current and future strategy for how to make mobile communication one of their primary tactics. The opportunities associated with mobile website marketing cannot be ignored.

While your current website is most likely viewable on a mobile device, it is NOT mobile optimized. Attempting to click a link with your finger-tip on a 3.5 inch screen is quite a challenge. The ultimate goal is to structure your website to be user friendly on each and every mobile device. Ultimately, those users who visit your site via a mobile device need to be converted to leads, which requires convenient navigation and a logical site structure.

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B2B Mobile Marketing, Mobile Websites

Dance into the New Year with this Vivacious and Appealing Reddish Orange

The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

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Design Colors, Pantone 2012 Color, Tangerine Tango

Over the years, FUSION b2b has spread the holiday cheer by sending out holiday cards. With the holiday spirit in mind, we wanted to show you all of our cards from the years past. Below you will find five years of outstandingly creative, witty, thought-provoking holiday card designs from your favorite agency. The holiday season is always filled with hustle and bustle, so take a moment to sit-back, relax and take-in the holiday cheer with the beautiful holiday cards below. Don’t forget the cookies and milk!

A FUSION b2b Holiday Tale

2007

Our 2007 holiday card encompassed the idea of resolutions for the year to come. We developed a list of 12 marketing resolutions for every marketing professional to stick with! The card unfolds to reveal all of the resolutions, and made for a great piece of wall-art for your office. Click the images below to read through each and every resolution.

Resolution 1-6 and Inside Copy

Resolution 6-12 and Front Card Cover

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2011 Holiday Card, b2b Holiday Cards, Holiday Cards

A webcast entitled SEO and PPC Best Practices is now open for registration on the FUSION b2b website. The free webcast is scheduled for Thursday, January 19, 2012 at 1 pm CST.

Internet marketing is key for most marketing managers in business-to-business categories. Search engine optimization (SEO) and Paid Search, or Pay-Per-Click (PPC) are two vital aspects of Internet marketing. Panelists include Jo Broussard, Google Account Executive for Construction Markets, and Derrick Manor, SEO manager for FUSION b2b. Chief Marketing Officer, Neil Brown will moderate and share results of a recent survey regarding SEO and PPC practices.

“Whether organic or paid, search marketing is foundational to a modern marketing program,” states Neil Brown. “Our panelists will detail SEO and PPC basics and advanced approaches to succeed.”

To register for the free SEO and PPC Best Practices Webcast, please click here!

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Free Webcast, PPC, SEO

This is the second blog in a two part series on Blogging for Business-to-Business Marketing. Part 1 covered the benefits of blogging, blog platforms and features.

This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like case studies, and supporting search engine optimization.

Content is king! Content is the fuel that will keep your blogging initiative alive and relevant. What’s more, when blogs are integrated with other social media  including Facebook, Twitter and LinkedIn, these social profiles can disseminate your blog content.

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blog content, blogging best practices, Social Media

For many business marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging  reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come.

Second, when implemented properly, blogging can have profound effects on search engine authority in so many ways.

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B2B Marketing Blog, Blogging, Blogging and SEO, Social Media

Originally published by the Content Marketing Institute, and Written by Joe Pulizzi.

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert!

I’m tired… tired of the large amount of destructive posts about content marketing that are completely and utterly false.

Two posts in particular, as penned by Hubspot, are clearly written by individuals (no offense here) who do not understand what content marketing really is (here is one and here is the other for your reading enjoyment).

I’m not sure why Hubspot is targeting the term content marketing and misleading its customers in such a way. Do they want to misinform marketing professionals? That is something I cannot live with.

Disclaimer: I am a Hubspot customer (pending future status).

What is inbound marketing?

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Content Marketing, Content Marketing Institute, Inbound Marketing, Joe Pulizzi

Tru Vue, a manufacturer of acrylic glazing products, needed to showcase the benefits of its newest product line, Optium. Targeting museums and architects, the new products offered exceptional performance features and benefits at a significant price premium. The sample kit served as a demonstration tool for aforementioned targets, with an objective to elicit orders from end user customers.

Solution

FUSION b2b developed a tri-fold sample kit comparing Optium to other conventional glazing products. Using photography, product samples and copy, this side-by-side comparison was designed to show the superiority of Optium for such key benefits as abrasion resistance, anti-reflective, anti-static and UV resistance.

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B2B Sales Tools, Product Sample Kit, Tru Vue

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction.

There are a variety of options for advertising testing. The extent of testing depends on the expected advertising budget-both ad production and placement. Clearly a $1.3 million Super Bowl spot requires more elaborate testing than a $20,000 print ad.

So what are the advertising testing options? And when should you use one testing type vs. another?

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Ad Research, Ad Testing, Advertising, Advertising Examples, Bosch Power Tools, Market Research