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WEATHER GUARD®, the top brand for truck and van construction storage taps FUSION b2b to launch new products. To support new product launches, timely and complete information to sales staff, distributors and customers is critical. Goals include sales training to support product knowledge, distributor buy-in and merchandising (display) placements, and ultimately end user sales.
A recent product launch by FUSION employed an integrated marketing approach including branding naming), advertising (both print and electronic), collateral, publicity (including
press conference), dealer and channel support including POP merchandising (counter mat shown), and
the company’s first foray into social media. Twitter, Facebook and YouTube were deployed. A launch kit
that consisted of a letter introducing the 143, collateral, a business card CD with electronic versions of
all printed pieces and a counter mat were mailed to all distributors and sales staff to introduce this new saddle box. Direct sales staff received a confidential How to Sell Against Competitors tool.
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