WEATHER GUARD® is the leading brand of truck and van storage solutions for construction markets. The brand is owned by KNAACK®, the leading jobsite storage brand and a division of Emerson Electric.
Product Launch Support for WEATHER GUARD
The top brand for truck and van storage taps FUSION to market new products. Integrated marketing includes branding (naming), advertising, collateral, publicity (including press conference), dealer and channel support including POP (counter mat shown), and the company's first foray into social media. Twitter, Facebook and YouTube were deployed.
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