Vaughan & Bushnell

Founded in 1898, Vaughan & Bushnell is the world’s leading manufacturer of hammers and striking tools for the construction industry. Though very popular among older carpenters and tradesmen, Vaughan needed a new image to appeal to a younger, more transient target audience that had yet to establish any brand loyalty. Moreover, Vaughan lacked a consistent identity throughout all the various points of customer contact: advertising, point-of-sale, packaging, collateral and promotions.

Dalluge Advertising

FUSION created a new sub-brand for Vaughan & Bushnell Tools, Dalluge, without reference to the parent company to avoid channel conflict. The Dalluge brand was launched regionally (West Coast), and nationally via an e-commerce website. FUSION created the logo, brochures, advertising and more.

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