Vaughan & Bushnell

Founded in 1898, Vaughan & Bushnell is the world’s leading manufacturer of hammers and striking tools for the construction industry. Though very popular among older carpenters and tradesmen, Vaughan needed a new image to appeal to a younger, more transient target audience that had yet to establish any brand loyalty. Moreover, Vaughan lacked a consistent identity throughout all the various points of customer contact: advertising, point-of-sale, packaging, collateral and promotions.

Vaughan Advertising

Continued print ads for Vaughan & Bushnell include advertising that targeted home center channel buyers. The campaign highlights an aggressive branding strategy that tested well with contractor targets.

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