USG SheetRock

USG (United States Gypsum) is the largest manufacturer of gypsum
wall board in North America and a leader in joint compound, ceiling and flooring tiles and other products. FUSION was tapped to launch a new line of tools targeting drywall contractors.

USG Event Marketing

USG Sheetrock, wanting to continue to leverage leadership in drywall and joint compound, needed strong event marketing from FUSION b2b. A field marketing program was developed which included tents, sales premiums, hand-outs and sampling.

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