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USG SheetRock

USG (United States Gypsum) is the largest manufacturer of gypsum
wall board in North America and a leader in joint compound, ceiling and flooring tiles and other products. FUSION was tapped to launch a new line of tools targeting drywall contractors.

 

USG New Product Launch

FUSION engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights that resulted in Sheetrock Tools brand preference. All packaging and merchandising were created in English and Spanish, targeting heavy user Hispanic contractors. A launch roll-out was expedited via a quarter-pallet display, promotions and field marketing.

 

(click on thumbnails below to view this complete gallery section)

USG thumbnail 1USG thumbnail 2USG thumbnail 3USG thumbnail 4



USG Integrated Marketing Campaign

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