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Tyco ElectronicsDek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence–along with a high-powered marketing program to launch into multiple new markets simultaneously. Dek Integrated Marketing Communications FUSION created a brand structure and bold new graphic theme that carries through all executions. A comprehensive marketing plan was implemented through advertising, sales tools, trade shows, publicity and an extensive website. (click on thumbnails below to view this complete gallery section)     |
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