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Turtle WaxOne of the top automotive cleaning products manufacturers, Turtle Wax tapped FUSION to reach Hispanic consumers through promotion, radio and special packaging and merchandising through auto parts retailers. Turtle Wax Packaging and Merchandising FUSION created a Hispanic-targeted promotion, Hola Mexico, with a free calling card in 3-packs of CD-2 additives. The promotion was supported with in-store displays and radio remotes on a regional basis. (click on thumbnails below to view this complete gallery section)  |
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