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Tru VueTru Vue is the leading manufacturer of glazing materials used in custom picture framing and fine arts in North America. They are known as a leader and innovator in the protection and conservation of all things framed and displayed, setting the standard in glazing that enhances, protects, and beautifies. Tru Vue Advertising A testimonial campaign, Profiles in Fine Art, referenced high profile museums and/or collections including the Art Institute of Chicago, The New-York Historical Society and the Guggenheim. Each identified in the ad with credits. Tru Vue rotated two (direct response) offers including a Conservation Sample kit, and a Grant Program worth up to $4000. Both offers used a website form to capture registrations. The ads continue to drive substantial increase in website traffic as measured by Google analytics. (click on thumbnails below to view this complete gallery section)    |
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