Tru Vue is the leading manufacturer of glazing materials used in custom
picture framing and fine arts in North America. They are known as a leader and innovator in the protection and conservation of all things framed and displayed, setting the standard in glazing that enhances, protects, and beautifies.
Tru Vue Integrated Marketing Communications
FUSION assisted Tru Vue with the launch of Optium Museum Display Acrylic to
the fine art market, as well as exhibitor and display fabricators. A refined
logo includes and simple icon while leveraging equity of the Optium brand. A
print ad campaign, so-called Profiles in Fine Art, highlight examples of
high profile institutions using Optium. While a sample kit provides detailed
application information to dealers and channel partners.
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